Story Mapping³

While on your journey to find the holy grail of tools for project requirements gathering, stop in and learn a few visual story mapping techniques that will:

• Help you determine valuable features for your client
• Help your clients better understand what is valuable for their users/customers
• Help you stay sane by leveraging a visual map instead of a flat requirements document

We will cover some of the basics of User Story Mapping, plus 2 new techniques we’ve pioneered: persona story mapping and content strategy story mapping.

Intended Audience

• Project managers, solutions architects, digital strategists, and product owners.
• Anyone who’s struggled to help clients decide on what is valuable for their customers.
• Business owners who want to gain insights on digital strategy for their own business.