Achieving rich search snippets with the JSONtag module

Day: 
Saturday
Time: 
1:45p
Room: 
MDEA

Everyone wants to stand out on Google search results to drive traffic. But how can you get there? We will show you how, using the JSONtag module written by the fine folks at SageTree.

Structured data helps Google and other search engines understand your content better and will possibly entice them to enliven your search snippet with additional data and color. Structured data used to be hard, with lots of tedious work in page templates to mark up divs with dynamic data. No more!
A new structured data format, JSON-LD using schema.org vocabularies, keeps the structured data separate from your content, and given that it's JSON is instantly familiar to most developers. Now, with the JSONtag module we have an easy interface modeled after metatag module to teach our sites to output fully validated JSON-LD and achieve the desired rich search snippets.

We will show examples for NewsArticle, Product, LocalBusiness and Reviews.

Co-Presenters: 
Category: 
Site Building
Skill: 
Intermediate
Duration: 
One hour

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